Google Ads vs. LinkedIn Ads: Which Platform is Right for Your Campaign?
By DashbaShare
When it comes to launching a digital ad campaign, two of the most powerful platforms available today are Google Ads and LinkedIn Ads. But which one should your business choose?
In this post, we break down the key differences so you can make a smarter decision — or better yet, combine both platforms for maximum results.
1. 🎯 Audience Targeting: Intent vs. Precision
- Google Ads reaches people based on search intent — they’re actively looking for something. It’s ideal for capturing customers already in buying mode.
- LinkedIn Ads targets people by professional criteria like job title, company size, industry, or seniority. Perfect for B2B marketing or high-value services.
✅ Best for:
- Google Ads: Local services, eCommerce, general awareness
- LinkedIn Ads: B2B offers, corporate events, software, recruitment
2. 💰 Cost & ROI Considerations
- Google Ads often has a lower cost per click (CPC), especially for broad or local keywords.
- LinkedIn Ads tend to cost more per click — but often deliver higher-quality leads for B2B campaigns.
💡 Tip: High CPCs on LinkedIn can still be worth it when your product or service has a higher customer lifetime value.
3. 🔄 Conversion Journey & Ad Formats
- Google offers search, display, video (YouTube), and shopping ads — great for quick conversions and widespread reach.
- LinkedIn excels at thought leadership, lead-gen forms, and nurturing B2B leads through native, professional content.
🔄 Strategy: Use Google to bring in broad awareness and LinkedIn to nurture & convert professional leads.
4. 🚀 So… Which Should You Choose?
- If your business sells to consumers or has a local footprint, Google is usually the go-to.
- If your audience includes professionals, decision-makers, or B2B buyers, LinkedIn is a must-have.
🤝 Pro Tip: Many successful campaigns use both platforms in a complementary strategy. Think of it as meeting your audience at different touchpoints in their journey.
5. 🎯 How Dashba Can Help
Whether you're unsure which platform to start with — or you're ready to run both — Dashba makes it easy.
We offer streamlined campaign plans for Google, LinkedIn, or both, helping you get real exposure without the guesswork.
👉 Explore Ad Plans and start smarter today.
📌 Final Thoughts
There's no one-size-fits-all answer — but there is a right mix for your business. By understanding your goals and audience, you can choose the best advertising platform to grow your brand, generate leads, and drive ROI.